Product Affordability Price Equivalency Between EVs and ICE Vehicles Model 3 is the first EV to be priced on-par with ICE vehicle equivalents Starting Price of Mid-Sized Premium Sedans (before subsidies or dealer incentives) Model 3 is the first EV in history priced on-par with its gas-powered equivalents, even before $40.000 taking into consideration any regional subsidies and lower running costs. Unfortunately, most other EVs on the market today are still priced at a $10,000 to $20,000 premium compared to their direct ICE vehicle equivalents. $30.000 There doesn’t need to be a tradeoff between sustainability, performance and affordability $20.000 Tesla’s ability to achieve our mission rests first and foremost on our products. We are not just $10.000 trying to build the best electric cars, we are striving to build the best cars, period. Our focus from the beginning has been to develop products that are not only sustainable, but also superior to fossil-fuel alternatives in every way. Many incorrectly believe that choosing sustainable $0 products requires consumers to compromise on price or performance, but Tesla vehicles Mercedes C-class BMW 3-Series Model 3 SR+ Audi A4 combine performance, safety, efficiency and competitive prices. Similarly, Tesla’s energy Source: OEM websites generation and storage products power both urban and remote communities with reliable, affordable energy. 33
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