Product Affordability Over five years of average driving, the ownership costs of a Tesla Model 3 are roughly the same as a Toyota Camry Total Cost of Ownership The accessibility of our products is fundamental to our mission. While the “sticker price” of Model 3 is on-par with an equivalent BMW or Audi, the sticker price of a vehicle itself is only one of many cost items that need to be considered. The lifetime running costs of EVs are lower than those of ICE vehicles due to lower maintenance costs and cheap electricity, and the residual value of used Tesla vehicles remains exceptionally strong since we first introduced them to the market. As a result, Tesla Model 3 has a base price similar to BMW 3-series, but the total cost of ownership per mile is nearly on-par with America’s best-selling sedan, the Toyota Camry*. Cost data is based on data collected from our fleet The advantage of having a fleet of vehicles that is constantly online is the ability to analyze real-world data rather than only being able to use estimates. We have an extensive database of Model 3 residual values and cost of repairs, maintenance, energy use, etc. Additionally, the insurance cost for the Model 3 SR+ below is based on the projected median insurance rate in the U.S. for Tesla Model 3 drivers. Our analysis shows that over five years and 60,000 miles, running a Model 3 SR+ costs 55 cents per mile. Notably, running costs such as fuel (electricity or gasoline), maintenance, tires and repairs for Model 3 should cost just over half of a mass-market ICE vehicle such as a Toyota Camry. Total Cost of Ownership ($ per mile) - 5 years, 60,000 miles Model 3 SR+ Toyota Camry BMW 3 Series $0,00 $0,30 $0,60 $0,90 Depreciation, Taxes, Fees, Incentives & Financing Insurance Maintenance, Tires & Repairs Fuel (Electricity or Gasoline) *Based on model year 2020 vehicles. Please see page 92 for sources. 34